ROI is a huge industry “buzzword,” or acronym to be exact. Return on Investment applies across all industries and sectors, and can be quantified or qualified, with tangible or intangible resulting metrics.

There are multiple ways to measure ROI, but we’re going to focus on methods of measuring social media participation ROI: Are we a part of the industry conversation? Have we built relationships with our key audiences? Do we have meaningful customer dialogue?

Examples of quantitative ROI measurement are monitoring blog site traffic, click-through rate and unique monthly visitors. There are other metrics to choose from, but whatever method(s) you choose, having a benchmark or success metric identified is vital.

Without having initial metrics to cross-reference to your end-product results, your efforts are nullified. And we definitely don’t want to see this happen!