Interactive Marketing « Plum Tree Group Blog

Find The Plum Tree Group on Social Media

Wednesday, July 28th, 2010 by admin

There are some pretty exciting things happening here at The Plum Tree Group this month regarding our Social Media. Our Facebook and Twitter Pages have been revamped for current and potential clients to learn more about The Plum Tree Group, with the hope of growing the Plum Tree family network. Plum Tree has worked with so many great clients in the past and we look forward to growing and connecting with one another in the future. Another goal within our Social Media Strategy is to keep clients and fans informed on the most current projects and platforms we are working with. We will also share the latest information on the industry events our team will be attending as well as the ones we plan to host.
We would love to hear from you through Facebook and Twitter about any exciting news happening within your company as well. Whether it is a new store opening or web strategy ideas; The Plum Tree believes maintaining continuing relationships with all our clients is a great way to share knowledge.
Join us on Facebook
Join us on Twitter

Posted in Interactive Marketing |

Making Real-Time Services Your Reality

Tuesday, February 16th, 2010 by admin

Two positive words associated with customer service are fast and efficient. Our world has technology that provides us with instant gratification. That trend is what has made online business, marketing, and development grow so steadily. We specialize in real-time services for our clients and understand you deserve the best in real-time information and reliable technology.

Real-time Information
Social networking, websites, and mobile phone applications are some of the most popular ways that people get real-time information. The Plum Tree Group has been innovators of social networking before it was a popular trend. Websites are one of the first opportunities a business or non-profit has to make a dynamic impression.

The Plum Tree Group has consistently outdone other web development firms in creating websites that take you from potential to prosperous. Mobile phone applications play a major role in peoples daily decisions now. A properly designed mobile phone application can earn you business no matter where your customer may be. The Plum Tree Group has surrounded itself with the industry’s best creative talents to stay cutting edge with real-time information.

Reliable Technology
The partnerships that The Plum Tree Group has are with the most reputable companies for real-time services. MyCollabLab, RIA Chicago, MagentoCommercePros, and eIntelli are just a few. They are also certified with Microsoft, Adobe, and Google AdWords.

That type of knowledge, certifications, and resources are seldom found in one company. A business cannot afford to make the costly decision of not using a reliable partner like The Plum Tree Group for their real-time needs.

If you are looking at taking your business to the next level, The Plum Tree Group is the answer. If you want to create your online presence the right way the first time The Plum Tree Group will give you the solutions. Take your vision to the next level. Make real-time services your reality today.

Posted in Interactive Marketing, R.O.I., Technology |

Web 2.0 Business Innovation

Monday, February 1st, 2010 by admin

Web 2.0 has truly leaded to innovation in the way business is managed. As per Christopher Anderson’s The Long Tail, businesses can reach smaller, previously untouched audiences through web 2.0. The secret of any small to mid-size online business is to carefully analyze customer needs. This ideology has been followed by The Plum Tree Group over the years.

With more emphasis on customer-centric solutions, The Plum Tree Group wants to become a common name amongst business leaders who want to successfully transform their business or site.

Within a short span of time The Plum Tree Group has been able to deliver custom-made online solutions to our customers.

The Plum Tree Group has adapted as per the Long Tail concept. Blogs, social networks, micromedia, and other social media tools are growing in popularity amongst marketers and online business managers. So if you are trying to sell a larger number of items or market to niche audiences online, The Plum Tree Group can help you in channeling your investments and return on investment in no time.

Our team of expert online consultants believe in delivering a scalable and result-oriented solution as per your business needs.

Our solutions cut across various industries. From the early creation of an online business model to its seamless implementation, The Plum Tree Group will offer tailored online consulting solutions. So what are you waiting for? Experience first-hand the benefits of our cutting-edge online solutions and, most importantly, increase your bottom line.

Posted in Interactive Marketing, R.O.I. |

Intangible Metrics of ROI

Monday, January 25th, 2010 by admin

ROI is a huge industry “buzzword,” or acronym to be exact. Return on Investment applies across all industries and sectors, and can be quantified or qualified, with tangible or intangible resulting metrics.

There are multiple ways to measure ROI, but we’re going to focus on methods of measuring social media participation ROI: Are we a part of the industry conversation? Have we built relationships with our key audiences? Do we have meaningful customer dialogue?

Examples of quantitative ROI measurement are monitoring blog site traffic, click-through rate and unique monthly visitors. There are other metrics to choose from, but whatever method(s) you choose, having a benchmark or success metric identified is vital.

Without having initial metrics to cross-reference to your end-product results, your efforts are nullified. And we definitely don’t want to see this happen!

Posted in Interactive Marketing, R.O.I. |

Eyes on the (Strategic) Prize

Friday, January 15th, 2010 by admin

Client meetings, strategy sessions, tactical implementation, sales outreach, industry research.

There is never a dry moment at The Plum Tree Group. Our clients are our number one focus, and we strive to achieve their goals every single day.

But producing quality outputs are not the only derivative for keeping our partners happy: We have to ensure our own brand and communications are constantly and consistently at top-notch level.

But, in an effort not to talk us up too much, I’ve decided to go back to what makes a successful campaign, both internally and externally: Research and Strategy.

You simply cannot plan an effective campaign without adequate research. Researching the industry, client, competitors, outside political and environmental factors, strengths and weaknesses (remember SWOT?), capabilities.

Adequate research will drive effective campaign strategy (or strategies). Strategies will then drive tactics, goals and objectives.

We understand and take full responsibility of these requirements. Because without a strong, branded focus, you might as well say “sayonara” to the ultimate end-product: ROI.

You can read more about developing strategies here, on our agency’s interactive marketing MarketPointe blog.