Email Marketing – Why and How To Do It.

When interacting with clients one of the first questions we ask is how do you currently market to your customers. A vast majority of the time email newsletters or email promotions are not even in the top 5 resources.

Email marketing is a great way to establish brand familiarity, drive sales, and introduce new products or services. Let’s face it, you are not going to get every recipient to read and click through but at least you have brought attention to someone for at least 3 seconds.

How many times have you gone to a store just because you were familiar with it because you pass it on your way to work? Email marketing works in the same manner,

even for referrals, you may not have a need for that tailor on Fourth Street but your friend may.

What this means for your business:

No matter what business you have, customer data is important. Even if you are  restaurant or a limo company, develop an email list for you frequent or high revenue customers and offer exclusive deals. Making your customers feel important will not only increase retention but also incentivize casual customers to go to that next level.

The Plum Tree Group has recently featured Magento as an eCommerce solution along with OScommerce, ZenCart, and our own custom shopping cart for more unique needs. With at least 7 Magento projects slated to be completed by Q4 2008, The Plum Tree Group is on the forefront of this cutting edge solution, also known as “ecommerce on roids.”

To view a recent example that The Plum Tree Group has done with Magento please visit www.iprobbq.com

When looking for an eCommerce platform to build your business, the following things are probably very

Important to your decision, all of which come standard with Magento.

·         Easy to upload products and product lists including bulk upload

·         Search Engine Optimization

·         Cross Selling and Up Selling

·         Discount Codes

·         Newsletter Management

To view a full features list click here http://www.magentocommerce.com/features. If you would like more information on Magento and your business, contact us at info@plumtreegroup.net for a free evaluation of your business or current website.

The Plum Tree Group’s design brand Dzinestand brings you a new weapon in your arsenal to stop “click-offs” and turn clicks into revenue. With Face2Face, you have your own virtual host to get your message across and direct visitors down the right path.

Face2Face allows you to pick your actors from our widely diverse database (or bring in your own), create custom scripts, and implement images, effects, or a “click now” button.

What this means for your business:

·         Video advertisement on the web has increased conversion over static images or text.

·         If your business needs a boost in online product sales, quote requests, newsletter signups or even phone calls give Face2Face a try.

·         To find out more about Face2Face, visit http://www.dzinestand.com/face2face/

Or you can contact john@dzinestand.com