- Ask a Question
- Do Background Research
- Construct a Hypothesis
- Test Your Hypothesis by Experimenting
- Analyze Your Data and Draw a Conclusion
- Communicate Your Results
eCommerce agencies who offer fixed bid arrangements with clients have something in common - the warranty period. We have been doing some thinking about what an incredible opportunity warranty periods are — and with that opportunity comes critical risk as well.
While not necessarily new, NFC has become one of the hottest technologies in the digital space and one of our favorites here at the Plum Tree Group. Its simplicity and functionality allows our clients to seamlessly connect their traditional and digital marketing in a meaningful–and trackable!–way.
Without further ado, here is a quick breakdown of what NFC is, why it has suddenly become so relevant, and what it all means for you.
What It Is
NFC, standing for Near Field Communication, is a form of passive technology that connects the real word with the digital world. It requires two things to work: a chip, which can be easily embedded within many forms of traditional marketing (like in-store and out of home signage, mailers, t-shirts, etc.), and a reader (for many this can mean an NFC enabled phone).
A new eCommerce software platform is at the top of many online merchants’ shopping lists for 2016. For some, the impending closure of Amazon’s Webstore eCommerce solution has forced their hands. While, for others, the time is ripe with updated technology that can help achieve multi-touchpoint mastery. Whatever the reason, close to one in five merchants say re-platforming is a top priority, according to technology researcher Forrester.
In short, yes.
Content Marketing has established itself as one of the most effective ways for a company or business to brand itself. This is a result of a significant shift in the way companies (or should I say, “successful companies”) interact with consumers.
This is simple. Provide people with engaging and valuable content. I know, easier said than done.
With the online commerce landscape undergoing frequent seismic changes, agility has become a key criterion for assessing potential eCommerce platform vendors. The prospect of new mobile devices and formats and new social media outlets, along with ever-growing consumer expectations for a unified online/offline shopping experience, are among the reasons merchants seek to “future-proof” their sites and vendors promise to deliver infinitely-expanding capabilities.
If they’re doing it right, merchants gearing up to replatform in the first half of 2016 have already been hard at work for some time now. Between comprehensive assessment of current capabilities and future needs, and rigorous vetting of prospective vendors, merchants may feel that they’re nearing the end of their replatforming quest. But of course nothing could be further from the truth. The actual migration begins a new journey toward fresh and relevant offerings for shoppers -- one that includes both the initial launch and the continual improvements that must follow.
Gone are the days when the shopping cart was the most complex element of an eCommerce site. Now, consumer demand for rich and relevant shopping experiences requires merchants to explore the outer limits of eCommerce and its overlap with content, cross-device capabilities, localization technologies, social media and other frontiers.
Merchants evaluating potential new technology partners must not only assess the current capabilities of the offering, but also gauge how well vendors can scale to support brand growth and innovate to accommodate the continual change that is the norm for the industry.
Merchants must realize that change is a constant and that technology innovation isn’t about a one-time replatforming project, but rather is an ongoing process in which the right vendor can be a long-term partner – not a quick fix.
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